Verbatim, from our customers

Why they switched.
And why they stayed.

We asked customers — in their own words — why they love Simplero. What you read below is exactly what they said. No edits for marketing. No five-star generics. Just the parts that kept showing up.

17 years, still bootstrapped·2,500+ businesses run on it·The owner still answers email
27M+
End customers reached by businesses on Simplero
5.4M+
Orders processed through Simplero checkouts
$917M
Earned by creators on Simplero — and counting
17 yrs
Bootstrapped, profitable, still owner-led

So what is Simplero?

We asked. Here's what they said — unedited, in their own words.

"A software, but at the same time so much more than that. Calvin Correli, your spirit and leadership lives through the software, the team, the support, the community."

M
Mats Törnvall
Crispy Concept

"An all-in-one CRM and learning/community platform for course creators looking to move away from complex multi-tool setups and a lot of Zapier."

B
Brad Dobson
Mindful Patterns

"A modern, beautiful all-in-one platform for serious coaches, educators, and entrepreneurs."

L
Laura Olsen
WILD EDUCATION

"The platform for heart-centered entrepreneurs who want one place for their whole conscious business."

J
James Pipitone
Pips Psyche

"Not just software — a place and a community that encourages its users in personal growth and mindset development."

T
Tue Olesen
OnAdventure

Who it's for.

Mostly: people who'd rather be doing the work than running the stack. Here's how they describe themselves.

"Coaches, educators, and entrepreneurs who are serious about building a business and sharing their work with the world."

L
Laura Olsen
WILD EDUCATION

"Entrepreneurs with a validated business idea, who don't want to migrate and learn new software every time they grow."

I
Ingrid Lill
Visual Minds

"Heart-centered people who desire an all-in-one platform for their conscious business."

J
James Pipitone
Pips Psyche

"Course creators who are done with complex multi-tool setups and a lot of Zapier."

B
Brad Dobson
Mindful Patterns

"Teachable refugees who don't want to pay ridiculous transaction costs and want a system that's actively improved."

B
Brad Dobson
Mindful Patterns

"People who care about mission and meaning as much as they care about software that actually works."

M
Mats Törnvall
Crispy Concept

And why they stay.

The same themes show up over and over when customers explain why they don't leave.

"Feels very different to most other software companies. The owner himself offers updates, asks for help, and genuinely seems to want their customers to flourish."

S
Susan Briggs
Tourism Knowhow

"I've tried GHL and ConvertKit and it's a struggle to get support from them. But Simplero? Your support is AMAZING."

G
Gitte Odgaard
Coach & founder

"Unlike many platforms that require integrating multiple tools, Simplero combines website, email, CRM, courses, and payments into a single solution."

R
Ryan Sullivan
Directory Toolkit

"It is easy when you get to know it. And the support team are just amazing."

A
Anne Gronland
Metal Clay Studio

"It isn't only one of the best softwares available — it's also a movement and a mission that exists to raise the level of consciousness on the planet."

M
Mats Törnvall
Crispy Concept

"Built-in affiliate and partner management — helps users grow through referrals without bolting on another tool."

R
Ryan Sullivan
Directory Toolkit

"Not just a software tool — also a place and a community that encourages users in personal growth and mindset development."

T
Tue Olesen
OnAdventure

"I've been with Simplero since the beginning. The product just keeps getting better, and Calvin and the team actually listen."

L
Laura Olsen
WILD EDUCATION

Why people love it.
In one sentence.

Because Simplero is run like it matters — by people who use it, fix it, answer for it, and keep showing up for the businesses built on it.

i.

Run by the same person who built it.

Bootstrapped since 2009. The owner reads the support tickets. No exit strategy, no VC scoreboard, no quarterly pivot to feature-of-the-month.

ii.

Built to still fit in five years.

The kind of software where customers say "I'm a lifetime customer" and "I see my peers migrating every couple of years — with Simplero, it's all right there."

iii.

One platform. Not seventeen.

Courses, email, CRM, community, payments, automations — all on the same contact record, same dashboard, same bill. No Zapier archaeology required.

Simplero exists to serve human creative expression — in ways that fit how you actually work, and pay you when that's what you want.

Stop being your own systems janitor.
Start leading.

14 days. Every feature unlocked. We'll help you migrate, answer questions in plain English, and won't charge you a dime if it's not a fit. Cancel in one click.

Founded 2009 · Bootstrapped · Proud of it.